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Welcome to the Search Engine Optimization (SEO) & Search Marketing Knowledge Source section.
 
Yahoo! Clues - Yahoo! Clues lets you explore how people are using Yahoo! Search. When you enter a word or phrase in the "Search Term" field and click Discover, you’ll see information about that search term’s popularity over time, across demographic groups, and in different locations. You can also enter a second search term in the "Compare With" field.
Yahoo! Clues
 
Slash the web! - Blekko claims to be a better way to search the web by using slashtags. Slashtags search only the sites you want and cut out the spam sites. Apart from this, Blekko is also a useful optimization tool. It shows a lot of useful data for Search Engine Optimization (SEO) which can be used to evaluate a website. A /seo slashtag shows useful SEO data about a website.
Blekko
 
BackType - Although traffic from social media websites is good indicative of the social media popularity of your website but this can’t be used for analysis effectively. BackType is one such tool which gives you an analytics platform that helps companies understand their social impact. BackType lets you measure your popularity in terms of tweets, blog comments on website, Digg and Reddit etc.
BackType
 
LinkedIn Ads - LinkedIn has re-launched its advertising program that allows you to create and place ads on prominent pages on LinkedIn.com. One can specify which LinkedIn members view ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. One can also control advertising costs by setting a budget.
LinkedIn
 
Content for SEO - Content has always been the fundamental in search engine optimization. Search Engines give importance to content quality as well as uniqueness of content on a website. This assists websites to get indexed with leading search engines as it helps web users to find out precise products/ services. With the uniqueness of content, length of the content also matters. Try to keep information on the webpage as precise as possible and the paragraph size should be short for the viewer to read and scroll easily. If content flows over a typical webpage length, one of the good technique would be to split it into 2-3 pages.
 
 
 
 
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