Keyword Research is by far the most important aspect in any Search Engine Optimization initiative. Keyword Phrase Research is a process of selecting the most "optimum performance" keyword phrases that can help visitors find your site.
You may have spent days and months on fine-tuning your web pages for a better ranking with major search engines, yet it will all amount to a waste of time and resources if the right keyword phrases are not targeted. It's like not being able to reach your destination even after running your best race because you started out on the wrong road.
This analysis consists of:
- Keyword Recommendations
- Keyword Research Sheet monthly searches
- Keyword Efficiency Index
- Current Keyword Rankings
- Return on each keyword